MDA recognises the need to educate the public on the positive as well as the hazardous aspects of riding on the information superhighway. MDA has launched a MediAction programme which seeks to promote media literacy and discerning use of the media. A key component of this programme is the promotion of cyber wellness.
Cyber wellness refers to the positive well-being of Internet users and a healthy cyber culture for the Internet community. It involves an understanding of the risks of harmful online behavior, an awareness of how to protect oneself and others from such behavior, and recognition of the power of the Internet to affect oneself and the community at large.
The four core values underpinning the cyber wellness vision are: