True&Co.'s algorithm-built bra has hit the market. Its She Walks in Beauty (Light)collection is based on information collected from more than 200,000 women who have taken a "fit quiz" and on their personal responses after the at-home try-on and purchasing process.
True&Co.co-founder Michelle Lam provided ample commentary to Fast Companythis past week as part of the marketing blitz for the sexiest big data product ever. The company has identified 6,000 distinct body types (not good news for high school boys trying to work with their hands behind someone else's back).
"Big data is not the answer to everything. But the design process is not just a machine spitting out a spec," Lam told Fast Company. Ladies and gentleman (but mostly ladies), welcome to the world of the "perfect" 34C.